One group.
Several routes to growth.

BPA’s businesses needed different routes to growth: suitable repeat customers for German-car servicing, business buyers for Fiat Professional vans, and off-season demand for campervan rental.

Working through Plan 9, I connected the business plans with audience research, campaign recommendations, copy and creative. The common thread was trust in the team’s expertise, expressed around each customer’s needs.

I compared search demand and budgets, researched prospects and adapted the message to the buying decision. That led to focused recommendations: test national van-buyer intent, control spend where local demand is limited, and pursue rental audiences suited to quieter travel periods.

The launch needed to introduce the Fiat van offer and give tradespeople and fleet buyers a reason to choose local sales and aftersales support.

I developed campaign graphics for social, email and newspaper use. The five-slide carousel connects Doblò, Scudo and Ducato to real work needs, from urban trades to larger loads and specialist conversions, then closes with an enquiry route.

I adapted the artwork for print, supplied updated email creative and refined the subject line and preview text. After launch, I reworked the half-page ad around January orders, immediate stock and demonstrator availability, then sent the revised artwork to the newspaper.

The creative used AI-assisted visual exploration and compositing, with my work focused on the message, selection, layout and final execution.

BPA’s public channels show the 28–30 October countdown and the 31 October launch coverage. The graphics keep the business, event details and action consistent as the campaign builds.

The client announced its first new Fiat van handover on 6 November. This is a launch milestone; sales attributed to individual campaign activity have not been established.

I developed six seasonal health-check emails and four BMW servicing articles to support specialist positioning, customer confidence and repeat bookings.

The emails connect everyday situations with relevant care: school runs, colder starts, winter wear and holiday travel. The articles address questions across the ownership journey, including warranty, ongoing maintenance and keeping an older vehicle.

I also researched regional fleet prospects. The aim was to help the team reach suitable customers with a timely, understandable message and a clear booking action.

The rental opportunity was to use the fleet beyond the summer peak. I researched European visitor patterns, UK anglers, production teams and other B2B uses, alongside separate rental and sales prospecting resources.

I wrote landing-page copy for three audiences: UK anglers, European hikers and film/TV production. Each brief gives the visitor a relevant proposition, practical reassurance, FAQs and a booking or quote action, prepared for the web partners to build.

The wider sales and servicing work considered the continuing relationship: renters may become buyers, and buyers need dependable aftercare. My research and campaign scope reflected those distinct buying needs.

Alongside the creative, I compared local media options, checked print requirements and coordinated artwork handovers. I recommended starting with newspaper activity before adding radio spend, so the team could assess the response first.

I worked with Tricia on email delivery, identified the sender-domain access issue and recommended the workable route. The group’s test emails subsequently reached the inbox. This supported the campaign handover while keeping clear ownership between creative, platform setup and sending.

The evidence here covers research, completed creative and copy assets, a newspaper handover and public launch activity. Keyword Planner estimates remain forecasts; attributed revenue and campaign return still need client reporting.