Plan 9 / Marketing strategy & execution
Research, positioning, websites and campaigns across a growth consultancy and its client businesses.
Working with Ollie Walsh at Plan 9, I connect commercial research with the work needed to act on it: audience targeting, campaign planning, copy, creative, websites and practical delivery.
Explore my contribution ↓Plan 9, led by Ollie Walsh
Growth consultancy
Commercial research & marketing planning
Copy, creative, websites & campaign delivery
Working with the founder, clients
and specialist delivery partners
01 / The business & my role
Plan 9 is a growth consultancy led by Ollie Walsh, helping businesses with growth strategy, go-to-market and customer acquisition. I work with Ollie, clients and specialist partners to turn those priorities into marketing people can use.
My contribution spans market and audience research, positioning, campaign planning, copy, graphic creation and website development. I connect the business objective with the audience, the message and the finished work.
The work below shows that range across a consultancy website, an automotive launch, premium interiors, renewable-energy technology and digital training.
02 / Featured client case study
Translating automotive growth plans into audience research, paid-search recommendations, prospect databases, landing-page copy and launch creative.
Explore the BPA case study ↗
03 / Positioning, website & audience development
Plan 9’s website needed to help a prospective client understand who the consultancy serves, which problems it solves and how to start a conversation.
I reviewed the commercial messaging and SEO structure, then worked on the WordPress and Elementor build: the hero, service explanations, case-study pages, team presentation and enquiry journey. Growth Strategy, Go-to-Market and Customer Acquisition became a clearer, connected offer.
A small copy decision made a practical difference: replacing “Apply to Work with Plan 9”, which could sound like recruitment, with “See If We’re a Fit”. I also worked on the Mailchimp signup journey and welcome-email setup for Plan 9 and Thinking Inside the Box, identifying the need to keep client audiences separate.
The website remains a staging build. Newsletter automation was being prepared, with the required account upgrade identified before activation.
04 / Selected client contributions
Supported paid-search costing and structured actions from the marketing review. The brief connected new-client acquisition, returning customers and architect referrals with a clearer enquiry-to-sale journey.
What it shows: commercial planning, audience thinking and turning a broad review into practical priorities.
Research & planning supportWorked on five thought-leadership articles and LinkedIn companion versions, translating financial-modelling capability into buyer concerns around risk, investability and decision-making.
What it shows: B2B messaging, content strategy and writing in a client’s expert voice.
Draft content developmentScoped the move of seven training products from Vimeo to a website-based purchase and access journey. Retrieved the Vimeo material and identified payment, access and existing-customer dependencies before cutover.
What it shows: digital execution, initiative and planning around the customer experience.
Scope & asset preparation; migration pendingWhat I bring to a team
I can understand an unfamiliar business, find a useful angle and help turn it into something tangible.
That means bringing commercial judgement to the creative work: who it is for, why they should care, what it should achieve and what needs to happen to deliver it. I can contribute ideas and take responsibility for making the work move.
Explore the BPA work in detail ↗