Creative thinking.
Commercial delivery.

Simple Business Sense helps business owners reduce their dependence on the day-to-day running of their companies. The marketing needed to make that value tangible and give the right people a reason to act.

I looked at the journey from attention to enquiry and booked call. Comparing funnel stages led me to question whether broad messaging was attracting the right audience, while fragmented data across platforms made performance harder to compare.

That shaped the work around a specific audience: owners whose teams still relied on them for decisions, direction and accountability. It also meant thinking beyond a single post or landing page to how the message, offer and follow-up worked together.

I developed The Accountability Code as a practical digital product within the May Giftbox funnel, turning the business’s expertise into something an owner could work through and apply.

The workbook brings together an accountability framework, a document for defining ownership of a role, and a daily meeting structure. The completed version pairs guidance and worksheets with video walkthroughs. The product generated 10 sales.

The strategic choice was to deliver a useful, complete starting point. The wider programme could then become relevant when an owner wanted to apply the approach across the business. The product did not need to withhold essential steps to create that next conversation.

My work extended into the VSL script, landing-page messaging, checkout and post-purchase journey. I pushed for continuity between the video and page, and corrected thank-you messaging that still treated a buyer as someone who had booked a call. The immediate job was to help them access and use the product.

I worked across multiple Giftbox funnels, developing different entry points into the business through useful content, products and live sessions.

For the April webinar, I designed the presentation and created the promotional campaign around From Constant Questions to Clear Processes. The session brought Rory’s business perspective together with Bianca Petrascu’s process-mapping expertise.

The campaign connected lead-up emails, social graphics, carousel posts, stories and animated creative with registration and follow-up. The “MAP” response gave people a simple way to ask for details. I also worked on automated replies and follow-up, and prepared messaging for attendees, no-shows and people who left early.

I kept refining the campaign towards situations owners would recognise, pushing back on generic angles and making the copy shorter and easier to follow. Ahead of the session, I also prepared outreach asking registrants what they wanted covered.

The webinar funnel generated one sale, with €10K+ in revenue contribution recorded for the webinar work.

My contribution included LinkedIn designs, YouTube banners, social content, scripting and video production. I was the person editing the videos shown below.

I helped develop Rory’s YouTube channel and worked on how his expertise appeared across Instagram and LinkedIn. That included the visual assets around the content, as well as the hooks, message and next step.

On LinkedIn, I noticed stronger engagement around real-life stories than direct sales or advice-led posts. I explored how that storytelling could carry business relevance, drawing on Rory’s actual experiences rather than repeating generic lessons. The LinkedIn work was associated with an 11,000% increase in impressions, two sales and €20K+ in revenue influence.

The content and campaigns needed working systems behind them. I built and worked on CRM automations, email sequences, landing pages, forms and booking journeys.

This included contact tagging and segmentation, product-delivery emails, webinar follow-up and troubleshooting messaging workflows. I also contributed to the move from Kartra towards GoHighLevel, including checking and updating customer-facing links.

When preparing email activity, I worked through audience engagement and staged sending rather than treating the whole database as one audience. I also built the Systems Sprint waiting-list page and form, connecting the visible page with the process for capturing interest.

Alongside this, I handled call setting, replies on Rory’s behalf, calendar availability and meeting logistics. That gave me direct experience of the handover from marketing activity to a conversation with the business.